[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nowire.cz\/seo-nebo-ppc-co-pouzit\/#Article","mainEntityOfPage":"https:\/\/www.nowire.cz\/seo-nebo-ppc-co-pouzit\/","headline":"SEO nebo PPC – co pou\u017e\u00edt?","name":"SEO nebo PPC – co pou\u017e\u00edt?","description":"Mnoho provozovatel\u016f str\u00e1nek \u010dasto stoj\u00ed p\u0159ed volbou, jak\u00fdm zp\u016fsobem zv\u00fd\u0161it jejich n\u00e1v\u0161t\u011bvnost. Mezi jedny z nej\u010dast\u011bj\u0161\u00edch voleb pat\u0159\u00ed PPC (pay-per-click – platba za kliknut\u00ed na inzer\u00e1t) a SEO (optimalizace pro vyhled\u00e1va\u010de). \u00a0 Ka\u017ed\u00e1 z nich m\u00e1 sv\u00e9 v\u00fdhody i nev\u00fdhody. Poj\u010fme se na n\u011b pod\u00edvat. \u00a0 V\u00fdhody a nev\u00fdhody SEO \u00a0 Podle ned\u00e1vno zve\u0159ejn\u011bn\u00e9 studie […]","datePublished":"2019-06-18","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.nowire.cz\/author\/#Person","name":"","url":"https:\/\/www.nowire.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/34ced1804fd555c2760b3a913ad8d5a4b855e207e462786ab4875bf17a1c516e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/34ced1804fd555c2760b3a913ad8d5a4b855e207e462786ab4875bf17a1c516e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nowire.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nowire.cz\/wp-content\/uploads\/img_a346048_w2325_t1560022829.jpg","url":"https:\/\/www.nowire.cz\/wp-content\/uploads\/img_a346048_w2325_t1560022829.jpg","height":0,"width":0},"url":"https:\/\/www.nowire.cz\/seo-nebo-ppc-co-pouzit\/","about":["Online"],"wordCount":412,"articleBody":"Mnoho provozovatel\u016f str\u00e1nek \u010dasto stoj\u00ed p\u0159ed volbou, jak\u00fdm zp\u016fsobem zv\u00fd\u0161it jejich n\u00e1v\u0161t\u011bvnost. Mezi jedny z nej\u010dast\u011bj\u0161\u00edch voleb pat\u0159\u00ed PPC (pay-per-click – platba za kliknut\u00ed na inzer\u00e1t) a SEO (optimalizace pro vyhled\u00e1va\u010de).\u00a0Ka\u017ed\u00e1 z nich m\u00e1 sv\u00e9 v\u00fdhody i nev\u00fdhody. Poj\u010fme se na n\u011b pod\u00edvat.\u00a0V\u00fdhody a nev\u00fdhody SEO\u00a0Podle ned\u00e1vno zve\u0159ejn\u011bn\u00e9 studie spole\u010dnosti SpyFu 82 % online marketer\u016f uvedlo, \u017ee efektivita SEO dle jejich zku\u0161enost\u00ed roste a 42 % z nich tento n\u00e1r\u016fst ozna\u010dila za v\u00fdznamn\u00fd.\u00a0SEO pat\u0159\u00ed mezi dlouhodob\u00e9 strategie, je\u017e vy\u017eaduje pokro\u010dil\u00e9 znalosti v r\u016fzn\u00fdch oblastech, jako nap\u0159\u00edklad anal\u00fdza kl\u00ed\u010dov\u00fdch slov, on-page optimalizace \u010di budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f. Na druhou stranu generuje v pr\u016fm\u011bru 15x v\u00edce klik\u016f ne\u017e PPC kampan\u011b.\u00a0Pokud se n\u00e1m poda\u0159\u00ed na\u0161i str\u00e1nku dostat na prvn\u00ed pozice vyhled\u00e1v\u00e1n\u00ed na dan\u00e9 kl\u00ed\u010dov\u00e9 slovo, zpravidla se m\u016f\u017eeme t\u011b\u0161it na dlouhodob\u00fd p\u0159\u00edliv nov\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f.\u00a0V\u00fdhody a nev\u00fdhody pay-per-click\u00a0Z\u0159ejm\u011b prvn\u00ed v\u00fdhodou, kter\u00e1 ka\u017ed\u00e9mu zku\u0161en\u00e9mu online marketerovi p\u0159ijde na mysl ve chv\u00edli, kdy se t\u00e9ma sto\u010d\u00ed k PPC, bude fakt, \u017ee p\u0159in\u00e1\u0161\u00ed velmi rychle v\u00fdsledky. Nov\u00ed n\u00e1v\u0161t\u011bvn\u00edci za\u010dnou proudit na n\u00e1\u0161 web zpravidla ihned po spu\u0161t\u011bn\u00ed kampan\u011b.\u00a0V\u00fd\u0161e zm\u00edn\u011bn\u00e1 studie tak\u00e9 zmi\u0148uje relativn\u011b slu\u0161nou n\u00e1vratnost investic. Dle jej\u00edch dat firmy inzeruj\u00edc\u00ed pomoc\u00ed Google Ads (d\u0159\u00edve AdWords) vyd\u011blaly 3 dolary za ka\u017ed\u00fdch 1,60 dolar\u016f investovan\u00fdch do reklamy.\u00a0U t\u00e9to formy reklamy lze l\u00e9pe zac\u00edlit na konkr\u00e9tn\u00ed typ u\u017eivatel\u016f. Zat\u00edmco v p\u0159\u00edpad\u011b optimalizace pro vyhled\u00e1va\u010de t\u011b\u017eko ovlivn\u00edme, kdo na na\u0161e str\u00e1nky p\u0159ijde, v p\u0159\u00edpad\u011b PPC m\u016f\u017eeme vyu\u017e\u00edt segmentov\u00e1n\u00ed, kter\u00e9 n\u00e1m nab\u00edz\u00ed reklamn\u00ed syst\u00e9m, jeho\u017e slu\u017eeb pou\u017e\u00edv\u00e1me.\u00a0Podtr\u017eeno se\u010dteno \u2013 SEO nebo pay-per-click?\u00a0A\u010dkoliv ob\u011b z t\u011bchto marketingov\u00fdch strategi\u00ed maj\u00ed sv\u00e9 klady i z\u00e1pory, nem\u016f\u017eeme jednozna\u010dn\u011b ozna\u010dit jednu z nich za lep\u0161\u00ed, v\u00fdnosn\u011bj\u0161\u00ed \u010di snaz\u0161\u00ed. V\u0161e z\u00e1le\u017e\u00ed na povaze propagovan\u00e9 slu\u017eby nebo produktu, va\u0161em rozpo\u010dtu, konkurenci a dal\u0161\u00edch faktorech.                                                                                                                                                                                                                                                                                                                                                                                        3.4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"SEO nebo PPC – co pou\u017e\u00edt?","item":"https:\/\/www.nowire.cz\/seo-nebo-ppc-co-pouzit\/#breadcrumbitem"}]}]